Full Launch of the Second Installment of the “Digital Empowerment · Brand Story” Five-Series Initiative

Full Launch of the Second Installment of the “Digital Empowerment · Brand Story” Five-Series Initiative

To fully implement the strategic deployment of “accelerating the building of a country strong in quality and a country strong in brands” laid out in the Report to the 20th National Congress of the Communist Party of China, and to deliver on the core requirements of China’s 15th Five-Year Plan — including deepening the integration of digital technologies and the real economy, fostering Chinese self-owned brands with international influence, advancing the creative transformation and innovative development of fine traditional Chinese culture, and promoting the high-quality development of the cultural industry — the second installment of the “Digital Empowerment · Brand Story” five-series brand story promotional campaign has been officially launched.

At the historic juncture of the start of the 15th Five-Year Plan period, to continuously empower the development of solid brand building with cultural soft power and activate brand communication capacity with digital technologies, the campaign team has comprehensively upgraded the content system and communication framework to build the second installment with higher standards, wider coverage and stronger empowerment capabilities. Fully aligned with the core requirements of the 15th Five-Year Plan and closely following the pulse of the times, the second installment has achieved all-round and systematic upgrades across four key dimensions: content structure, digital empowerment, communication system, and support mechanism. Through centralized, continuous, all-round and multi-perspective promotion, it will introduce outstanding Chinese brands to audiences at home and abroad, promote the culture of national brands, steadily drive Chinese brands to go global, and inject solid momentum into accelerating the building of a country strong in quality and brands.

The first installment of the “Digital Empowerment · Brand Story” series promotional campaign has been successfully concluded. The second installment continues to be spearheaded by the core creative and editorial team behind 1001 Chinese Brand Stories, China’s first case book series on brand stories, with Zhou Junjun serving as the lead creator and chief writer. The second installment will continue to focus on brand story creation across five vertical tracks, closely follow the industrial development orientation of the 15th Five-Year Plan, and build a differentiated narrative system in light of the development characteristics of different industries, to realize the in-depth integration of cultural inheritance and brand communication. Meanwhile, it will deliver targeted empowerment for brands across different industrial sectors, and create exclusive value enhancement paths for participating brands:

1.Compendium of Materia Medica Brand Story Series

Guided by the core direction of “One medicinal herb, one story, one Chinese pharmaceutical brand”, this series will dig deep into the connotation of traditional Chinese medicine (TCM) culture, carry forward TCM heritage, strengthen the professional value of brands, expand international communication channels, and elevate the global visibility and industry discourse power of Chinese pharmaceutical brands.

2.A Thousand Cities, A Thousand Flavors Brand Story Series

Taking “One city, one signature dish, one Chinese food brand” as the entry point, this series integrates urban culture and culinary characteristics, builds regional cultural identifiers, strengthens the differentiated recognition of brands, expands consumption scenarios, and drives the brand-oriented development of local characteristic food industries.

3.A Thousand People, A Thousand Noodle Stories Brand Story Series

With the framework of “One noodle dish, one story, one Chinese noodle brand”, this series showcases the unique charm and inheritance value of traditional Chinese noodle culture, and promotes the development of the noodle industry and the enhancement of brand influence.

4.A Thousand People, A Thousand Tastes Brand Story Series

Following the thread of “One flavor, one story, one Chinese condiment brand”, this series delves into all segments of the flavor industry, conveys the authentic taste and core value of products, strengthens consumer awareness, and drives the inheritance, innovation and consumption upgrading of the condiment industry.

5.365 Trades: Grand Panorama of Chinese Brands Series

Structured around “One industry’s highlights, one story, one outstanding Chinese brand”, this series showcases the innovative vitality and business wisdom of brands across all industries, strengthens their industry influence, and highlights the diversified dynamism and broad prospects of China’s industrial sector.

The proposals for the 15th Five-Year Plan put forward advancing the integration of culture and technology, promoting digital and intelligent empowerment and information-based transformation of cultural development, and fostering new forms of cultural business. The second installment of the “Digital Empowerment · Brand Story” five-series initiative takes digital technology as its core support, building a full-chain industrial empowerment system of “Cultural IP + Digital Empowerment + Brand Upgrading”, to efficiently transform cultural resource advantages into brand development strengths.

Closely aligned with the national strategy for cultural digitalization, the initiative relies on cutting-edge technologies including artificial intelligence, digital humans, intelligent agents, and neural rendering to reshape the expression of brand stories, and build an intelligent content production and communication matrix. Through highly interactive digital media, it realizes the multi-modal transformation of cultural elements, creates perceivable, resonant, and transmissible brand content, deeply penetrates consumer mindsets, and builds solid barriers of brand trust.

Meanwhile, to achieve wide dissemination and accurate reach of the five series of brand stories, we will roll out comprehensive and synchronous promotion on hundreds of mainstream media platforms worldwide, directly reaching target consumer groups, providing authoritative value endorsement for brands, expanding domestic and international dual-circulation market channels, and enhancing the industry discourse power and influence of participating brands. Rooted in profound cultural heritage, the initiative transforms the essence of fine traditional Chinese culture into modern brand language through innovative narrative techniques, making brand stories a carrier for the coexistence of cultural inheritance and commercial value. It will help Chinese brands go abroad and enter the global market, effectively boost the international influence of Chinese brands, and showcase a credible, lovable, and respectable image of Chinese brands and the charm of Chinese culture to the world.

At present, investment promotion and registration for the second installment of the “Digital Empowerment · Brand Story” five-series brand story campaign is fully underway. Brands applying for participation must have profound cultural heritage, unique product advantages, and a sound market reputation. Participating brands are required to hold development strategies and values aligned with the campaign, with the goal of achieving coordinated development and complementary win-win results among participating brands. Specifically, the Compendium of Materia Medica series invites high-quality brands across the entire TCM industrial chain, including planting and cultivation, processing and manufacturing, supply chain management, and chain operation; the A Thousand Cities, A Thousand Flavors series invites benchmark quality brands in the grain, oil, food and regional characteristic food sectors; the A Thousand People, A Thousand Noodle Stories series invites outstanding brands in the noodle industry, including noodle product manufacturing, characteristic noodle dishes, and chain operation; the A Thousand People, A Thousand Tastes series invites high-quality brands in the flavor industry, including condiments, catering ingredients, and fresh food ingredients; the 365 Trades: Grand Panorama of Chinese Brands series invites representative benchmark brands across all industries with strong innovation capacity and development potential. China Time-honored Brands, as well as brands associated with national and provincial-level intangible cultural heritage items, will be given priority for selection.

During the 15th Five-Year Plan period, China will continue to advance the development of a great socialist cultural country. Building a country strong in culture requires accelerating the construction of Chinese discourse and Chinese narrative systems, telling China’s stories well, spreading China’s voice well, and presenting a credible, lovable, and respectable image of China to the world. The launch of the second installment of the “Digital Empowerment · Brand Story” five-series initiative is an important practice to advance the building of a country strong in brands and the global communication of Chinese culture.

The campaign will always adhere to the stance of Chinese culture, empower brands with culture, activate communication with digital technologies, and convey strength through stories. We sincerely invite outstanding brands from all sectors to join hands with us, jointly explore new models for the integrated development of culture and commerce, build Chinese national brands with global influence, tell the stories of Chinese brands well in the new era, and contribute brand strength to building a great modern socialist country in all respects and realizing the Chinese Dream of national rejuvenation.